Produced for: Giant Canvas CIC
We produced this impact film highlighting the ‘Wonderful Xmas Post’ initiative.
Over a million older people in the UK don’t hear from anyone over the festive period. Older people are statistically more likely to be alone over the holidays than anybody else.
Ahead of Christmas, volunteers, schools groups, youth clubs and workplaces got involved in Wonderful Xmas Post to create personalised, handcrafted cards for older people in care homes & assisted living across the UK.
We shot footage in care homes and used crowdsourced participation footage to highlight the impact of the campaign.