Produced for: Independent Age
We were asked to make complicated health and social care topics accessible and digestible for the general public. To achieve this, we produced a broad library of animated films.
We collaborated with relevant in-house experts to script out the films whilst eliminating jargon.
We designed and produced the animations to make the topics come alive, engaging viewers who are likely to be finding out the information for the first time.
The animations became response drivers to encourage orders of information guides. Across online channels, they’ve now been viewed over a million times and have tangibly improved many older people’s quality of life.